Behind the Dime Glory Challenge 2025

At Stacked, we’re proud to serve as the agency producing the Dime Glory Challenge, presented by Vans.

For over a decade, we’ve partnered with Dime Productions Inc. to shape one of the most unique cultural events in skateboarding.

From its humble beginnings on the 4th floor of a Montreal warehouse with 500 attendees in 2015, to a sold-out IGA Stadium in 2025 with 7,000 spectators, the Dime Glory Challenge has grown into a global phenomenon, and Stacked has been there every step of the way.

During an initial site visit on a rainy afternoon in Montreal, the seed for IGA Stadium as a host venue was planted back in April 2022, we knew immediately that one day, this venue would host the Dime Glory Challenge.

Three years later, on Sunday, August 31, 2025, that vision became reality, an unforgettable edition that pushed creativity, spectacle, and community engagement to new heights.

What we do

From sponsorship strategy and concept development to programming and on-site production, Stacked oversees every aspect of the Dime Glory Challenge. Our hands-on approach ensures each edition pushes creative boundaries while delivering unforgettable experiences for both performers and fans.

Brand Partnerships and Sponsorship Sales

Stacked leads sponsorship strategy and negotiations, each brand partnership is carefully considered and customized, whether its Vans, Red Bull, Molson, EA Skate, Yeti, Thrasher, DeWalt, Belvedere, or even Satan’s Drano.

Our goal is to build long term, meaningful relationships between Dime and its partners. The decade-long Vans x Dime partnership is a perfect example of this philosophy in action.

Concept Development & Show Direction

Stacked has been embedded in the creative DNA of the Dime Glory Challenge since day one. Every edition is shaped by insights and analysis from past events, surveys, and close collaboration with Dime. Together with Dime, we develop the challenges, curate the run of show down to the minute, and work with our MCs, Adam Green and Conor Neeson, DJs, Coryinthehouse224 and Blessed Gotti and production teams to ensure every moment is maximized for both skaters and spectators.

Creating 3D designs of each and every event venue is central to our process. Every obstacle, sponsorship activation, and layout is modeled to guide decision-making and align partners. From site branding to honoring sponsorship commitments, Stacked ensures a cohesive vision that balances spectacle with seamless execution.

From Vision to Reality

Our 3D modeling process ensures every detail is planned and visualized before construction begins, allowing us to collaborate with partners and optimize the venue layout months in advance.

Production & Build

Success depends on collaboration, and we’ve built a dream team of partners to deliver. Working with Dizzle Entertainment on the large-scale event production aspects, Stacked and Dizzle work seamlessly together to tackle it all and bring the show to life.

Stacked’s in-house build team led by Casey McDonald handles the obstacle design and testing, when final challenges are selected the team behind the scenes works to design and pressure test the concepts. Once confirmed, final obstacles are built and tested months in advance to ensure each obstacle is skater-friendly, visually unforgettable and allow skaters to showcase their talents live in front of thousands of fans.

Co-Branded Products & Campaigns

We work with brands to curate co-branded products and campaigns that launch in conjunction with the event. Collaborative highlights in 2025 included; The Dime x Vans Era Stub shoe, The Dime x Molson capsule collection, Dime x Thrasher, and Dime x Satan's Drano. These projects added another interactive layer to the Glory Challenge. Maximizing audience engagement and participation in and outside the stadium.

Bringing DGC to the Virtual World

With EA Skate, we brought the Dime Glory Challenge into the video game itself, giving players a virtual version of our most iconic obstacles from previous Glory Challenge events.

Custom Brand Activations

Stacked partners with Loki Box Design on brand activations, from the Vans Monster Truck, Dime pop-up store and the EA Skate gaming lounge every activation is designed to elevate the on-site experience.

Content & Media

Together with Dime and skateboard media giant, Thrasher Magazine, we direct a content strategy that delivers fast-turnaround video and photo recaps for global audiences. We also support brand partners with tailored content packages to amplify their involvement.

The Dime Glory Challenge is one of the most viral skate events in the world - reaching millions and generating over 200 million impressions across social, press, and media in 2025. Stacked makes this possible by capturing, shaping, and amplifying every moment through content strategy, creative production, and seamless execution, setting new benchmarks for cultural relevance with each edition.

Collaboration at Its Core

The Dime Glory Challenge thrives on collaboration. Stacked is deeply grateful to work alongside Dime Productions Inc., Dizzle Entertainment, Loki Box Design, Thrasher, our build crews, MCs, DJs, and countless others who contribute to the magic of this event. But behind the scenes, Stacked remains the event director, guiding every creative idea, partnership, and production detail from concept to execution.

Looking Ahead

What started in a warehouse has grown into one of the most celebrated spectacles in skateboarding. For Stacked, the Dime Glory Challenge is more than an event, it's a case study in what happens when vision, collaboration, and flawless execution come together.